Wolthuizen Maritime Business Solutions supports companies in the marine and offshore market by offering hands-on Business Analysis.
Business analysis can be defined as the discipline of identifying business needs and determining solutions to business problems.
Business Analysis Techniques
Depending upon the market sector the enterprise sits within, different business analysis techniques will be applied. Some of the most common of these techniques are:
PESTLE – (Political, Economic, Sociological, Technological, Legal and Environmental) – it is a technique which is suitable for evaluating external factors and the effects they have upon the business.
SWOT – (Strengths, Weaknesses, Opportunities and Threats) – it is used to identify possible opportunities and any threats to the business by evaluating its strengths and weaknesses.
MOST – (Mission, Objectives, Strategies and Tactics) – it enables the organization to perform internal analysis and identify the best way to achieve its goals.
CATWOE – (Customers, Actors, Transformation Process, World View, Owner and Environmental Constraints) – it is used to identify the main processes and entities which may be affected by any changes the business makes.
MoSCoW – (Must or Should, Could or Would) – it is used to prioritize both proposed changes and business goals.
Methods used in business analysis are: focus groups, documentation analysis, surveys, user task analysis, process mapping, stakeholders interviews, use cases, user stories, personas, storyboards, etc.
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